Camera-shy small and midsize B2B companies, if you’re (still) debating about the value of online videos on your company web site, it’s time to get out your
Flip 
video!
Warrillow & Co. just published some research about online video viewing by small business owners. It seems that 71 percent of small business owners go to corporate web sites to view online videos. These same business owners view videos on YouTube 50 percent of the time. (Can you say “camera, action”?)
Here is an excerpt from Warrillow & Co.’s findings:
Exposure: Sites like YouTube enjoy a huge amount of visitor traffic, but the vast majority of it is consumer. From a browsing perspective, your content will be lost in the sea of videos.
Spread: Online video still tends to spread on a person-to-person basis through networks and via linking. If this is the case, wouldn’t you rather a customer pass on a link to your website than to YouTube?
Control: Similar to social networks, there is still risk in search returns on video aggregation sites. You have a great deal more control over what content is going to be positioned above and below your video on your own website.
Source: Warrillow & Co.
My suggestions for making your company easier to find online by prospects and customers:
If you’re looking for content ideas to keep your company web site fresh, create brief videos.
Choose how-to topics that help your customers and prospects solve problems and first post them to your company web site. This is not an overly-promotional product demo.
Then, as a next step, it’s a good idea to get your how-to online video published outside of your domain by using social networking sites such as Facebook, Slideshare or others.
Aw, this was a really quality post. In theory I’d like to write like this also – taking time and real effort to make a good article… but what can I say… I procrastinate alot and never seem to get anything done