Small business owners, entrepreneurs, and marketers who need to win and keep customers/clients/buyers/investors/readers/subscribers in order to be successful must read this insightful list posted by Sonia Simone at Remarkable Communication.
Thanks Sonia for hitting the nail on the head 50 times over with your remarkable post of 50 Things Your Customers Wish You Knew. Thank you for reminding us of 50 of the things we must do to (continuously) earn, build and retain our customers’ trust.
My five personal faves:
#2. Telling me what you don’t know makes me trust you.
#20. I don’t understand how to use your Web site, but I can’t admit that because it would make me feel dumb.
#31. I want you to do the hard work for me. Even better if I can get all the credit.
#34. I have the attention span of a goldfish. Go too long without contacting me and I’ll simply forget you exist.
#47. I don’t know what I want most of the time. You need to figure it out for me.
In addition to printing Sonia’s list of 50 things to keep in mind about our customers, and taping it to our desk, car dashboard, bathroom mirror…
I think we business owners will do well to keep this list in mind when we:
– Review our websites and business blogs for content ideas
– Build new websites and business blogs and figure out what needs to go where
– Surf through LinkedIn for business relationship building and nurturing ideas
– Prepare products and services for our new and existing customers
Thanks so much Sonia Simone! You’ve made my day/week/month. I have work to do. Anyone else have work to do? Or care to contribute # 51, #52?
Read Sonia Simone’s complete, compelling list here.
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