Industrial Interface Website Video from One Step Productions on Vimeo.
IndustrialInterface.com is a BtoB startup business that’s using social media marketing to reach its engineering customers, build its brand, and generate leads and sales. Industrial Interface is eliminating the hassles and time-consuming aspects of the sourcing of industrial products and services.
According to the Industrial Interface.com team, small businesses should keep in mind that it’s all about sharing on social media—not talking about your products and services. Brian Patrick, co-founder at IndustrialInterface.com says, “Internet users can smell marketing speak a mile away…Social media marketing is all about people sharing with other people.” Find more social marketing ideas here from Brian.
The video above is an excellent example of using online video to tell a story. In this case the story explains to engineers how to use the IndustrialInterface.com online service to locate (source) parts and servcies needed for design and other engineering projects.
The company wrote the story and used an outside company to create the video. I think this is a useful example for other small BtoB companies of how to use social media (in this case, video) to tell a story or explain something to your prospects and customers. The video is both entertaining and informative.
Check out the successful B2B Engineering blog at IndustrialInterface.com here.
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